Home > Uncategorized > The Myth of Creativity in Selling: Why Traditional Advertising Is Dead and The Future is All About Listening

The Myth of Creativity in Selling: Why Traditional Advertising Is Dead and The Future is All About Listening

See on Scoop.itBusiness Attractitude

“Warning: If you’re addicted to spending ungodly amounts of money in an effort to interrupt enough people into becoming “aware” of your product, service, or idea … skip this. You ain’t gonna like it.”

 

Robin Good: A great article by Robert Bruce on CopyBlogger starts with this very warning and deservedly so. 

 

The article talks about the myth of creativity in selling and of how much inappropriate is the traditional advertising business model with the new situation we are in right now in .

 

Here are three steps to creating a “campaign” that will last:

1) Build a minimum viable audience with useful, educational, and entertaining content.

 

2) Listen carefully to their frustrations, fears, problems, and desires.

 

3) Create or adapt products and services that better serve them.”

 

Highly Recommended. 9/10

 

Full article: http://www.copyblogger.com/advertising-is-dead/ 

See on www.copyblogger.com

About these ads
Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: